Architecting super-scaleable personalized sites using Akamai, Javascript, REST and SmartTarget

Architecting super-scaleable personalized sites using Akamai, Javascript, REST and SmartTarget

SDL's customers are typically enterprise companies with a global audience and high volume of site traffic. When personalizing visitor experience the main technical challenge has always been maintaining high performance while allowing page content to change depending on the individual visitor's context. This session examines the mechanics of a super-scalable personalization architecture using Akamai, Javascript, REST and SmartTarget. Illustrated by demos, we will look at how any existing delivery platform can be evolved to integrate personalization capabilities and discover some unexpected benefits of taking this approach...