Context, Customer Analytics and Campaigns (Using all customer data in the context of Tridion websites )

Arjan van Rooijen, founder of Tridion is currently the Chief Evangelist will give in insight on how to Tridion fits in with SDL’s Customer Analytics and Campaigns product. Which opens the world of using all customer data in the context of Tridion websites and integrating into multiple channels. This session is both functional (product demos) and technical (how to setup/build integrations)

Context
  • Ambient Data Framework (ADF)
  • Context Dashboard
  • Cross device sessions

Customer Analytics
  • Engine
  • Single customer view, integrating all analytics data
  • Data Integration tools from SDL

Campaigns
  • Omni channel campaigns
  • Tooling to integrate with all touchpoints and channels