Serious content variety and ROI with DD4T, MVC areas, strong taxonomy and light weight BluePrinting. True story

Serious content variety and ROI with DD4T, MVC areas, strong taxonomy and light weight BluePrinting. True story

How do you deliver thousands of variations and customizations of content for the automobile industry, via multiple channels, allowing for multiple personas to customize and provide content effectively and efficiently? This is the challenge we at Outsell have been working to master. With the help of Content Bloom, the SDL Tridion platform, .NET MVC5 and DD4T we have developed a solution to manage thousands of pieces of content, enabling a high degree of reuse, minimizing the effort needed by content authors, yet allowing for great flexibility. The solution can deliver this content across multiple channels, such as web and email around the world with a high degree of performance.